Favor | Golden Goods
Texans are passionate about their food. So to launch Favor Gold—a premium delivery subscription in Texas—we helped them take that passion way too far, with a line of premium Golden Goods featuring a spoonable beef rib and a bolo tie full of chili.
We, of course, had to ship the giant beef rib in giant butcher paper.
Once we released the Golden Goods, we worked with foodie influencers to hype each product during launch week.
FAVOR GOLD LAUNCH
WELCOME TO FAVOR GOLD (:30) Directed by JP Chartrand
Golden OOH
Agency: Preacher
Alec Milton Senior AD
Jacob Neuenswander Senior CW
Justin Ralph CD
Ignasi Tudela CD