Naked Smoothies | Coco Gauff + OOH
We were tasked with creating a new brand identity for Naked that would appeal to Gen Z. What better way to accomplish this than to partner with Gen Z’s favorite tennis superstar, Coco Gauff?
OLV and OOH
Naked smoothies are filling.
Gen Z feels empty.
A benefits-packed smoothie as existential as they are might just be the thing they need.
Agency: FIG
Alec Milton ACD
John Vasiliades ACD
Keegan Sanford CD
Tan Erginay CD