GMC | The Next Generation Terrain

It’s no secret crossover SUVs are one of most saturated categories in auto. It’s a challenge to break through a category where every car looks like a Tylenol capsule. Well, after a complete reconstruction of the physical frame, GMC launched The Next Generation Terrain. A truck in an SUV’s body. Built with precision and technical mastery—a challenger.

What we choose to challenge, we challenge completely. We Are Professional Grade

Break Out (:30): Directed by Kacper Larksi

If you made it this far, thanks! Here is a rip film I edited to DMX prior to production


Agency: Preacher

Alec Milton Senior AD

Jacob Neuenswander Senior CW

Zach Watkins ECD

Jeff Anderson ECD

Kacper Larski Director

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